ASH100 – Write To Know

Freelance Writing for the Online and Offline World

December 18th, 2010 by bigal

As smart phones get smarter and mobile network capacity gets better it’s pretty obvious that the future of the Internet is – mobile.  The shift to mobile web use is growing rapidly as the technology improves and the restrictions on smart phone networks are relaxed.

The Iphone now has some serious rivals as its proprietary Apple software platform is now up against the Google Android and the Symbian systems favoured by the likes of Nokia.

Rethinking the Mobile Web by Yiibu

View more presentations from Bryan Rieger.
Most people with websites will soon be looking to add a mobile site to their portfolios before long and these look very different to the normal sites being text related but a far cry from the old WAP system.
Expect to see mobile web use overtake non -mobile browsers by 2015
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September 30th, 2009 by bigal

twitter-social-iconsI finally became a twitter or a twit- the significance of the word twit will not be lost if you are from the UK.

I’m playing at the moment and testing the water to see how useful it will be to my business.  We shall see.

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September 4th, 2009 by bigal

The future of reading is Ebooks (electronic books) or so we’re told and the Ebook has been with us for years, most commonly used by people who buy information products via the internet. The most common format is PDF which is more or less the de facto for the universe.  So if this has been around for years why is it that the future of reading has got to be Ebooks?

Well in the US, Amazon have a product called the Kindle which is a hand held reader and its success has been phenomenal with  sales accounting for 10% of Amazons profits which is significant considering it’s one of their more expensive products ranging from $299 – $489.  All this and it’s not even available in Europe yet!

There are around 300,00 Kindle books  available and some of these sell for $9.99 which frankly is way too expensive and this will inevitably come down as competition hots up. Talking of which the main competition is the Sony Ereader and the mighty Iphone.  The Iphone being even more phenomenal than the Kindle is the reason why the future of reading is Ebooks.

Their are free reader apps available for the Iphone which mean you can now read books, magazines and even newspapers. Imagine sat on the tube (London Underground) in the daily rush hour reading your Daily whatever whilst the guy next to you struggles to turn his page without poking someone elses eye out.

Below is a video on the Iphone Ereader app – Stanza (keep the volume low this guy has a really sharp voice!)

All this is still in its infancy as you have a variety of formats which of course are incompatible – it’s VHS and Betamax all over again. But this will of course get resolved and we will have a standard format similar to PDF (which can’t be read on handreaders at present).  I should add that the videos do no favours to  the quality of resolution you can expect from these readers, particularly the Kindle.

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March 29th, 2009 by bigal

If you have just put up a website and you wonder where you go from here, contact us for some sagely advice. No point in boring you to tears with things like this;-

  • Keyword Research and Selection
  • Page Title Tags Generation
  • META description and marketing tags
  • Geographical target market tags
  • Main Content Suggestions
  • 1 Custom Written Article & Submission
  • Submission to top search engines and directories (Google, Yahoo, MSN)

Yawn  – yeh get in touch

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March 17th, 2009 by bigal

Google Adwords is one of the Internet’s big mysteries. There are volumes of books, videos, tutorials available telling how to use, abuse, cheat or avoid it all together.

How Google ranks ads, sets its prices, decides upon the quality of your ad has always been seen as secretive and vague. Well this video from Hal Varian, Google’s chief economist, explains it all. Mind you, you may well have to view it a few times to understand it – I certainly had to – but it is all there in the open for all to see.

If you click the arrow in the bottom right corner you will get access to more adwords videos

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