The future of reading is Ebooks (electronic books) or so we’re told and the Ebook has been with us for years, most commonly used by people who buy information products via the internet. The most common format is PDF which is more or less the de facto for the universe. So if this has been around for years why is it that the future of reading has got to be Ebooks?
Well in the US, Amazon have a product called the Kindle which is a hand held reader and its success has been phenomenal with sales accounting for 10% of Amazons profits which is significant considering it’s one of their more expensive products ranging from $299 – $489. All this and it’s not even available in Europe yet!
There are around 300,00 Kindle books available and some of these sell for $9.99 which frankly is way too expensive and this will inevitably come down as competition hots up. Talking of which the main competition is the Sony Ereader and the mighty Iphone. The Iphone being even more phenomenal than the Kindle is the reason why the future of reading is Ebooks.
Their are free reader apps available for the Iphone which mean you can now read books, magazines and even newspapers. Imagine sat on the tube (London Underground) in the daily rush hour reading your Daily whatever whilst the guy next to you struggles to turn his page without poking someone elses eye out.
Below is a video on the Iphone Ereader app – Stanza (keep the volume low this guy has a really sharp voice!)
All this is still in its infancy as you have a variety of formats which of course are incompatible – it’s VHS and Betamax all over again. But this will of course get resolved and we will have a standard format similar to PDF (which can’t be read on handreaders at present). I should add that the videos do no favours to the quality of resolution you can expect from these readers, particularly the Kindle.










