Copywriters will have you believe that their skill is some sort of art form and will charge outrageous prices for their services. Well Copywriting is just plain common sense. A catchy headline, a statement establishing credibility, addressing the issue at hand, show the solution with some proof that it works, make the offer – that’s it. Could all be done on a single screen before scrolling.

But oh no, the typical electronic sales letter goes on and on and I  am sure I’m not the only one that gets really pissed off about it? As a writer I am able to distinguish between wheat and chaff, I generally scroll to the bottom line get the price and if it’s within my budget make some attempts to find the real bits of info I require amongst all this chaff. If I click off the site and get “Before you go – look at this special offer we have——” Well that ensures I will never return to that site again.
I just need to know

• What the product does
• What it can do for me
• What it can’t do for me
• Evidence that it works
• How much it costs

K.I.S.S